I guess it’s real-world prep, but it still sorta ruins the romance of education. It’s like all those teachers who now grade term papers on the strength of the accompanying powerpoint.
Weird. I took journalism classes in high school and then got a degree in it. Selling ads was not ever something I had to do. The editorial and advertising departments are completely different beasts.
Pat, I’d like to buy an “A.”
That’s not right no matter how they attempt to spin it.
@Michael: is this still going on in your HS?
@Katherine: how would it be real world prep? (unless you are in ad sales?) Reporters should get raises based on increases in ad revenue?
hmmmmm.
@Brittney: this is the dilemma facing HS newspapers. How are they going to pay for printing? Makes a great case for going to dropping the print and going to blog format.
Kevin, you’re right. An organization’s ad sales people should not be the same people writing the editorial. I know of a few places that don’t adhere to that, however. And media buyers and marketers don’t have respect for those organizations.
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Not so shocking ,really….
I took Journalism 1 and 2 in HS. Part of our J2 grade was weighted on how much revenue we brought in from ad sales….
I guess it’s real-world prep, but it still sorta ruins the romance of education. It’s like all those teachers who now grade term papers on the strength of the accompanying powerpoint.
Weird. I took journalism classes in high school and then got a degree in it. Selling ads was not ever something I had to do. The editorial and advertising departments are completely different beasts.
Pat, I’d like to buy an “A.”
That’s not right no matter how they attempt to spin it.
@Michael: is this still going on in your HS?
@Katherine: how would it be real world prep? (unless you are in ad sales?) Reporters should get raises based on increases in ad revenue?
hmmmmm.
@Brittney: this is the dilemma facing HS newspapers. How are they going to pay for printing? Makes a great case for going to dropping the print and going to blog format.
[…] Hat tip. […]
Journalists should never sell ads.
Kevin, you’re right. An organization’s ad sales people should not be the same people writing the editorial. I know of a few places that don’t adhere to that, however. And media buyers and marketers don’t have respect for those organizations.
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